Direct Bookings vs OTA Commission: The Reply Problem
Ask most hotel owners what’s throttling their direct bookings and they’ll blame demand. Too little traffic. Too little interest. But sit with your own numbers
August 26, 2026
If not, there is still time to gain advantage for your business. Take the first step by requesting a quote.
Ask most hotel owners what’s throttling their direct bookings and they’ll blame demand. Too little traffic. Too little interest. But sit with your own numbers
Most hotel websites sell one thing. A room. But your property earns from far more than that. Weddings. Banquets. Sunday brunch. The corporate offsite nobody
Picture the guest who finds your hotel at 11:40 pm. They’ve had a long day. They’re weighing an anniversary trip, maybe a small wedding, maybe
Summer used to be a simple story for hotel owners: rooms fill up, revenue follows. But these days, full occupancy doesn’t mean the money lands
The Real Cost of Doing Nothing Let’s do the maths quickly. If your hotel turns over £500,000 in room revenue a year and 60% of
Here’s a scenario that plays out at hundreds of hotels every single night. A couple planning their anniversary dinner searches for a hotel with a
If you’re a CMO or CX leader, you’ve likely invested in one of these. Maybe it helped reduce ticket volume. Maybe it even shaved a bit off the cost centre. But did it improve the experience? Did it leave customers feeling seen, heard, or helped?
This isn’t just Google flexing. It’s a signal. AI agents are quietly showing up everywhere—browsers, websites, apps and more.
Back in 2005, futurist Ray Kurzweil said we’d hit artificial general intelligence (AGI) by 2029, with full-blown singularity arriving in 2045. A bold claim at the time. Less so now.
CX Network reports that 60% of customers worry that bots will misinterpret their questions. Think about that.