Why Peak Season is the best time to cut your OTA Dependency
Summer used to be a simple story for hotel owners: rooms fill up, revenue follows. But these days, full occupancy doesn’t mean the money lands with you. A good chunk of it lands with Booking.com, Expedia, or one of their siblings. You did the hard work. They collected the commission. Here’s the uncomfortable truth. Your […]
Stop Paying the OTA Tax: How an AI Chatbot for Hotels wins back Direct Bookings
The Real Cost of Doing Nothing Let’s do the maths quickly. If your hotel turns over £500,000 in room revenue a year and 60% of that flows through OTAs at an 18% commission rate, you’re handing over £54,000 annually. Not for marketing, not for service, not for anything that builds your business. Just for being […]
The After-Hours Booking Problem: What Your Hotel Is Losing Every Night
Here’s a scenario that plays out at hundreds of hotels every single night. A couple planning their anniversary dinner searches for a hotel with a rooftop restaurant. They find your property at 11:47 pm. They click through to your website, have a look around, can’t find pricing for a private dining event, and there’s no […]